DESIGNER,
ENGINEER,
UNICORN.
I’m a multidisciplinary digital product designer and long-time coder thriving in the AI era. When AI lets everyone build anything, I help my ambitious executive partners build the things people actually want to use.
My 25+ years of hands-on experience designing, coding, and shipping digital products empowers the team around me to uncynically imagine new and useful products that deliver lasting satisfaction, when the internal culture or capabilities of my clients can’t do it alone.
Creative Director & UX Engineer
SXSW 2010 for NASA
Not me. Sorta? It’s complicated.
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Atlassian
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AT&T
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Benjamin Moore
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Comcast
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Factory Mutual
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NBC Universal
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Neiman Marcus
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Marc Jacobs
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Samsung
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Sunrun
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US Air Force
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Volvo
• Atlassian • AT&T • Benjamin Moore • Comcast • Factory Mutual • NBC Universal • Neiman Marcus • Marc Jacobs • Samsung • Sunrun • US Air Force • Volvo
FEATURED
PROJECTS
I ❤️ design, design process, and the business of design. But I’m also a big ol’ nerd who’s always coded because it let me push interaction and specifically motion design so much further.
While not every project utilizes all of my hybrid skills simultaneously, many of those highlighted below do. However, when they don’t my ability to problem solve and socialize between Product, Engineering, Design, and Execs is still indispensable.
Lastly, due to confidentiality around the “special project” nature of most of my work if you’d like to dive deeper and see more, please don’t hesitate to hit me up for a chat!
Samsung, Vision AI
Creative Director, 2025
Product Strategy, UX, Interaction Design
Reimagining how consumers live harmoniously with AI in multi-generational homes where everything is a screen.
AI assistant design and product strategy for CEO presentation at CES’26. Coauthored AI patents along with Samsung’s UX team.
US Air Force, Project Rise
Creative Director, 2025
UX, Interaction, Visual Design, Prototyping
Mixed reality, real time, simulator-integrated, 3D training platform for remote flight and combat instruction and data analysis. Prototyped several new gestural interactions in VR space as well as 3D visualizations for advanced after action review and analysis.
Worked closely with leadership team to prepare prototypes for IITSEC demo, along with design thinking presentation notes for top US Air Force command.
Redacted National Oil Co
Global Creative Director, 2023—2026
UX, Interaction, Visual Design, Prototyping
Designed and shipped multiple enterprise platforms based on Web3D and geospatial visualization. Worked closely with users to improve NLP and assistive AI in decision making loops within the analysis tools.
Created flexible design systems and IXD patterns for continued growth and platform maturation.
Worked closely on digital twin and extensive real time 3D integrations. Built several group analysis tools rolled out on panorama walls and multi-person command rooms.
Integrated with MENA and Eastern European engineering teams. Led design org and team of 5-8 UX, visual, and 3D designers.
Benjamin Moore, AI Powered Ecomm
Creative Director, 2022
UX, Interaction, Visual Design, Motion Design, Prototyping
Led a team of 8 UX and visual designers to build the flagship AI virtual assistant “Dot”, and redesign the surrounding e-commerce experience on desktop and mobile.
Created new design systems for paint offering. Designed new checkout flows. Created new 3D room simulation tool that decreased returned paint colors and unexpected customer results.
NBC Universal, Peacock
Creative Director, 2022
UX, Interaction, Prototyping, Pitching
Led large team of UX, visual, and motion designers to create NBC’s foray into stream, Peacock. Delivered cross platform experience to TV, web, mobile, tablet, and several game systems.
Worked closely with NBC executives to expand the ecosystem with several “skunkworks” style explorations into social viewing and multi-device experiences.
Volvo, XC40 Launch
Creative Director, 2022
UX, Interaction, Visual Design, Prototyping
Shipped Volvo’s virtual showroom and expanded their digital footprint with AR campaign support experiences to generate pre-sales reservations within local regulatory constraints.
Followed up soft launch with “range anxiety” experience, Apple Pay based configurator, and a New York International Auto Show supplemental experience integrated with Volvo’s XC40 booth.
NASA, MyMoon
Senior Web Designer & Developer, 2009—2012
UX, Visual Design, Front-end Engineering, Video Production
Worked closely with NASA’s marketing team on its first social outreach program to generate interest in a new Moon mission. Created branding, base site, and dozens of mini-sites to support outreach team goals.
Coded entire platform using Coldfusion and Postgres, including creating extensive content management tools for NASA outreach team.
Creator of “Chuck the MyMoon Squirrel” mascot who often traveled to events representing NASA, interviewed scientists, musicians, and creators, that was turned into a large series of educational YouTube videos.
Was recognized by NASA Director Bolton for my work on the project until it’s conclusion.
Brand List
My career has included working with worldwide brands who set an extremely high bar of usability, aesthetics, creativity, and technical innovation.
Client partners rely on my perspective and abilities to consistently create noteworthy, truly unique, work that not just looks good, but functions and creates a durable platform for future growth.
While my primary lane are northstar, “zero to one”, or redesign projects, I’ve brought that same energy and results to iterative work on platform actively used by 40+ million users.
Factory Mutual
Samsung Global
Redacted Oil Co
US Air Force
Sunrun
Volvo
Mayo Clinic
NBC Universal
McCormick
NASA
Benjamin Moore
Comcast XFinity
Marc Jacobs
Procer&Gamble
Neiman Marcus
Civitas Learning
Verizon Wireless
Crate&Barrel
CB2
SWBC