Bacon iOS

 
 

Bacon iOS__
 

Together with SWBC, a major financial services provider, I led the product and design efforts to craft a product any consumer could use to reliably and easily pay all of their bills in one place, and decrease SWBC's collection efforts. 

The resulting app is fintech's only consumer-first, institution agnostic, cashflow manager. It's the culmination of 300+ app screens, 500+ hours of usability testing, and half a dozen design patents. Bacon iOS is currently in private beta but already rivals the best from Intuit, Venmo, and PayPal. Look for it later in the year 2018.

 


Role
Client

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Lead Product Creative & Designer
SWBC Corp

 
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How this project differs from every other product designer's project you'll see:

 

Testing

My work endured over 500 hours of usability testing, and motivated C and V level stakeholders to integrate testing into every future product. 

Features

I solved real problems affecting people at every socioeconomic level, not just #firstworldproblems for tech lazyboys. 

Patents

I'm named inventor of several design patents around the app's most memorable microinteractions. 

Ex-Unicorn

As a reformed unicorn I have the engineering chops to coordinate closely with programmers to make the best testing features a reality.

 
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Actual bacon practically sells itself, but a cashflow app named Bacon had to be everything fintech isn't.

 

From product inception the product team knew we needed to create something supremely useful, and now memorable. While the app's UX was my baby, the identity was a collaboration between myself and a talented designer I'd worked with before.

I knew the goal was to build a true product platform and art direction reflected that forethought.

Starting from nothing we built a visual language that would later support additional products and properties flexibly into the future. We created a custom typeface for the logotype, an app logo, illustration style guide, presentation templates, and physical collateral.

Below is a sampling of that work product.

 

 
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