Branding & Marketing___
I've spent my career not just working at the head of design, but at the intersection of products and their associated marketing.
Holistic approaches to product identity are an absolute necessity. Interestingly, usability testing often uncovers feedback on the brand while in development and it's something I leverage on every project.
Typography___
As you can probably guess from this site, I rely heavily on typography. If you don't know the Grid System, how to use it, how to break it, kindly get the fuck away from me.
Color___
The interplay between colors is more important than any single color. Be it a product or a brand, color is viewed differently by everyone and is always a fun challenge.
Iconography___
I'm finished when I can't remove anything further from a design, and there's no better example than branding iconography where clean, memorable, icons are best.
Tuple Labs Branding___
The branding greats of the mid century gave us lifetime logos, and the Tuple Labs identity gave the company identity longevity.
The logo epitomizes the ethos of what a "tuple" is; a pairing, a group, of disparate parts that come together to form a greater whole. The visual language tells the story of a beautiful smooth exterior, a sphere, held together and supported by a pair of support structures represented by the lines. That combination of design (sphere), testing and research (angled lines), and engineering (vertical lines) gave me the Tuple "meatball" logo.
One of a selection of business cards' unique rear designs
Custom posters created to promote the company and extend the brand language
Tuple Labs Website___
My layout and visual design work on this new site concept integrates a modern aesthetic meant to grow the visual language and replace the current aging site.
Standing out from competition is always critical but no more so than working in design. This new site communicates the values of Tuple Labs; cleanliness, usability, progressiveness of design. The use of modern colors, shapes, and grid layout techniques distinguishes it from every agency in the space.
I'm extremely proud of this work and it represents some of my most recent forays into the arena of blending usability with high concept aesthetic. Below is a sample of the replacement homepage.
Bacon Website Redesign___
When Bacon Loan Pay became a reality it meant reworking a site originally designed for a single product.
When SWBC added a second product to the Bacon platform it fell on my team, and later myself, to rework the existing site to support the new marketing and product strategy. One challenge of particular note; how do you pitch both enterprise stakeholders at credit unions, as well as end users, in a holistic and on-brand way?
The new site featured an updated information architecture, updated and streamlined visuals, and a structure that makes clear the difference between the two primary products.
Below are two pages from the site.
