Bacon Loan Pay__
After the success of Bacon iOS, SWBC wanted to build a white-labelled payment gateway for 600+ credit union customers seeking to offer their members a modern web interface to pay off loans.
It's not easy to build a delightful, usable, banking experience with 100+ views. Incredible care was given to balancing features and usability with the demands of a white-labeled product whose implementations might vary widely between customers.
Role
Client
View Website
Lead Product Creative & Designer
SWBC Corp
I solved the challenge of delivering a beautiful white-labeled Bacon SaaS experience at both the product and product strategy level with the help of user validation.
My abilities as a stakeholder facing creative who never relies on arguing over taste levels sets me apart.
The secret? Understanding the value of user validation as it impacts engagement and balancing prescriptiveness within reason.
Have you see your local credit union's terrible branding lately? I shaped both the product and the sales strategy in a way that minimized the likelihood of an implementation going off the rails and negatively impacting the Bacon brand.
A lot of designers rely far too much on their gut and ability to blow smoke up the asses of stakeholders. That's not me. Beautiful user experiences are just one part of the puzzle. Beautiful, usable products, are another piece. But the final piece is working with decision-makers to get those products approved and launched. I'm THAT kind of design unicorn.