I was Chuck the MyMoon Squirrel. Really. I was also lead creative and designer for NASA's campaign to get Millennials interested in going back to the Moon. But yeah, also that squirrel.

NASA originally wanted to create "second life, but on the moon" but I wasn't having it. Instead I designed a down to earth experience where every item on screen leads to delightful mini sites, videos, and content created for a unique audience with a new point of view on science. Each piece of content, carefully designed by myself.

Role

Sr Web Designer & Content Strategy

A couple of fun facts about the project

I created content for the first and only time NASA has officially addressed moon landing deniers.

Working with the team and a preeminent lunar scientist we created a mini-site and series of videos to directly debunk the most common theories.

As Chuck the MyMoon Squirrel I was responsible for bringing a lot of firsts to the site. The first squirrel to interview bands at SXSW, to represent NASA on YouTube in a series of Colbert Report inspired videos, and first to nearly get fired when the suit was momentarily commendiered by a musician during a Vice afterparty (long, funny story).

Dozens of content-rich minisites were created, all with custom concert-style posters to announce and promote their arrival.

This is a tiny sampling of the content created over the course of a 3 year NASA program; content which ranged from video, to stills, social media campaigns, logos, branding, and absolutely anything visual.

I loved working with the ambitious NASA team who went well out of their comfort zone and really believed in the site.